Israel is a hotbed of innovation in the adtech industry. Many adtech companies in Israel have gained international recognition for their cutting-edge technologies and innovative approaches to advertising.
One such company is IronSource, which was founded in 2010 and has since become a leader in the mobile advertising industry. IronSource's platform allows developers to monetize their mobile apps through a variety of ad formats, including interstitials, banners, and native ads.
Another successful adtech company in Israel is Taboola, which was founded in 2007. Taboola's platform uses machine learning to recommend relevant articles, videos, and other content to users based on their interests. The company has partnerships with major publishers such as NBC, USA Today, and Forbes, and its technology is used by millions of people worldwide.
Other notable adtech companies in Israel include Admixer Technologies, a platform for programmatic advertising, and Jolt, a platform for automating ad buying and selling.
The adtech industry in Israel has attracted significant investment from venture capital firms and strategic investors. In 2020, IronSource raised $400 million in a funding round led by Goldman Sachs, valuing the company at over $2 billion.
The adtech industry in Israel is not without its challenges, however. Like other countries, Israel has seen an increase in the use of ad blockers, which can affect the effectiveness of online advertising. Additionally, concerns about user privacy and data protection have led to stricter regulations around the collection and use of personal data for advertising purposes.
Despite these challenges, the adtech industry in Israel remains strong and continues to innovate. With its strong pool of talent and supportive ecosystem for startups, Israel is likely to remain a major player in the global adtech industry for years to come.